Color

#adaa94

#adaa94
hex#adaa94
rgbrgb(173, 170, 148)
hslhsl(53, 13%, 63%)
oklchoklch(0.734 0.031 100.7)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3977

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9497ad

#ad9e94 · #a4ad94

#94adaa · #aa94ad

Split-complementary

Open in tool →

#94a4ad · #9e94ad

#94ad9e · #9497ad · #ad94a4

Contrast

#adaa94 as textRatioAAAA largeAAAFix
Aaon white
2.35:1failfailfail
  • AA: use #79765d as the text (4.6:1)
  • AAA: use #595745 as the text (7.31:1)
  • AA: or shift the background to #3d3d3d (4.63:1)
  • AAA: or shift the background to #1f1f1f (7.03:1)
Aaon black
8.95:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #adaa94 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#adaa94 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #adaa94
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #adaa94 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/adaa94-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md