Color

#ad71ad

#ad71ad
hex#ad71ad
rgbrgb(173, 113, 173)
hslhsl(300, 27%, 56%)
oklchoklch(0.632 0.111 326.8)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2371

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71ad71

#8f71ad · #ad718f

#adad71 · #71adad

Split-complementary

Open in tool →

#8fad71 · #71ad8f

#ad8f71 · #71ad71 · #718fad

Contrast

#ad71ad as textRatioAAAA largeAAAFix
Aaon white
3.66:1failpassfail
  • AA: use #a25da2 as the text (4.54:1)
  • AAA: use #784578 as the text (7.19:1)
  • AA: or shift the background to #1f1f1f (4.51:1)
Aaon black
5.74:1passpassfail
  • AAA: use #b884b8 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad71ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad71ad reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad71ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad71ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad71ad-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md