Color

#ad4394

#ad4394
hex#ad4394
rgbrgb(173, 67, 148)
hslhsl(314, 44%, 47%)
oklchoklch(0.554 0.167 337.9)
Closest name: Fandango (#b53389)Relative luminance 0.1504

Colors that go with #ad4394

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43ad5c

#9043ad · #ad435f

#94ad43 · #4394ad

Split-complementary

Open in tool →

#5fad43 · #43ad90

#ad9043 · #43ad5c · #435fad

Contrast

#ad4394 as textRatioAAAA largeAAAFix
Aaon white
5.24:1passpassfail
  • AAA: use #8c3678 as the text (7.21:1)
Aaon black
4.01:1failpassfail
  • AA: use #b94b9f as the text (4.57:1)
  • AAA: use #cc7bb9 as the text (7.1:1)
  • AA: or shift the background to #f0f0f0 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad4394 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad4394 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad4394
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad4394 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad4394-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md