Color

#ad389e

#ad389e
hex#ad389e
rgbrgb(173, 56, 158)
hslhsl(308, 51%, 45%)
oklchoklch(0.546 0.19 333.4)
Closest name: Fandango (#b53389)Relative luminance 0.1418

Colors that go with #ad389e

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38ad48

#8238ad · #ad3863

#9ead38 · #389ead

Split-complementary

Open in tool →

#63ad38 · #38ad82

#ad8238 · #38ad48 · #3863ad

Contrast

#ad389e as textRatioAAAA largeAAAFix
Aaon white
5.47:1passpassfail
  • AAA: use #922f85 as the text (7.08:1)
Aaon black
3.84:1failpassfail
  • AA: use #c13eaf as the text (4.58:1)
  • AAA: use #d274c6 as the text (7.05:1)
  • AA: or shift the background to #ebebeb (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad389e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad389e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad389e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad389e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad389e-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md