Color

#ad37cd

#ad37cd
hex#ad37cd
rgbrgb(173, 55, 205)
hslhsl(287, 60%, 51%)
oklchoklch(0.573 0.23 318)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1602

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#58cd37

#6237cd · #cd37a3

#cdad37 · #37cdad

Split-complementary

Open in tool →

#a3cd37 · #37cd62

#cd6237 · #58cd37 · #37a3cd

Contrast

#ad37cd as textRatioAAAA largeAAAFix
Aaon white
4.99:1passpassfail
  • AAA: use #8929a3 as the text (7.22:1)
Aaon black
4.2:1failpassfail
  • AA: use #b243d0 as the text (4.61:1)
  • AAA: use #c778dd as the text (7.16:1)
  • AA: or shift the background to #f5f5f5 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad37cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad37cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad37cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad37cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad37cd-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md