Color

#601d72

#601d72
hex#601d72
rgbrgb(96, 29, 114)
hslhsl(287, 59%, 28%)
oklchoklch(0.377 0.146 318.2)
Closest name: Elegant Purple Gown (#552367)Relative luminance 0.0458

Colors that go with #601d72

Forest Green, Charcoal and Tomato lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30721d

#351d72 · #721d5a

#725f1d · #1d725f

Split-complementary

Open in tool →

#5a721d · #1d7235

#72351d · #30721d · #1d5a72

Contrast

#601d72 as textRatioAAAA largeAAAFix
Aaon white
10.96:1passpasspassPasses AAA — no fix needed.
Aaon black
1.92:1failfailfail
  • AA: use #b144cf as the text (4.6:1)
  • AAA: use #c779dc as the text (7.2:1)
  • AA: or shift the background to #a6a6a6 (4.5:1)
  • AAA: or shift the background to #cfcfcf (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #601d72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#601d72 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #601d72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #601d72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/601d72-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md