Color

#ac74dc

#ac74dc
hex#ac74dc
rgbrgb(172, 116, 220)
hslhsl(272, 60%, 66%)
oklchoklch(0.659 0.158 307.4)
Closest name: Lavender (#b56edc)Relative luminance 0.2643

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a5dc74

#7874dc · #dc74d9

#dcac74 · #74dcac

Split-complementary

Open in tool →

#d9dc74 · #74dc78

#dc7874 · #a5dc74 · #74d9dc

Contrast

#ac74dc as textRatioAAAA largeAAAFix
Aaon white
3.34:1failpassfail
  • AA: use #9854d4 as the text (4.61:1)
  • AAA: use #7a2fbc as the text (7.09:1)
  • AA: or shift the background to #262626 (4.53:1)
Aaon black
6.29:1passpassfail
  • AAA: use #b381df as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac74dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac74dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac74dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac74dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac74dc-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md