Color

#ac5397

#ac5397
hex#ac5397
rgbrgb(172, 83, 151)
hslhsl(314, 35%, 50%)
oklchoklch(0.575 0.143 337.1)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1719

Colors that go with #ac5397

Sea Green, Dark Cyan and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#53ac68

#9453ac · #ac536b

#97ac53 · #5397ac

Split-complementary

Open in tool →

#6bac53 · #53ac94

#ac9453 · #53ac68 · #536bac

Contrast

#ac5397 as textRatioAAAA largeAAAFix
Aaon white
4.73:1passpassfail
  • AAA: use #833f73 as the text (7.18:1)
Aaon black
4.44:1failpassfail
  • AA: use #ae5699 as the text (4.59:1)
  • AAA: use #c280b2 as the text (7.02:1)
  • AA: or shift the background to #fafafa (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac5397 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac5397 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac5397
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac5397 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac5397-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md