Color

#ab9996

#ab9996
hex#ab9996
rgbrgb(171, 153, 150)
hslhsl(9, 11%, 63%)
oklchoklch(0.698 0.022 29)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3364

Colors that go with #ab9996

Charcoal, Burlywood and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ab9996

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96a8ab

#ab969e · #aba496

#96ab99 · #9996ab

Split-complementary

Open in tool →

#96aba4 · #969eab

#9eab96 · #96a8ab · #a496ab

Contrast

#ab9996 as textRatioAAAA largeAAAFix
Aaon white
2.72:1failfailfail
  • AA: use #88716d as the text (4.54:1)
  • AAA: use #665552 as the text (7.03:1)
  • AA: or shift the background to #333333 (4.65:1)
  • AAA: or shift the background to #0f0f0f (7.05:1)
Aaon black
7.73:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab9996 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ab9996 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab9996
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab9996 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab9996-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md