Color

#ab9796

#ab9796
hex#ab9796
rgbrgb(171, 151, 150)
hslhsl(3, 11%, 63%)
oklchoklch(0.694 0.024 21.2)
Closest name: rosybrown (#bc8f8f)Relative luminance 0.3299

Colors that go with #ab9796

Charcoal, Burlywood and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ab9796

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96aaab

#ab96a0 · #aba296

#96ab97 · #9796ab

Split-complementary

Open in tool →

#96aba2 · #96a0ab

#a0ab96 · #96aaab · #a296ab

Contrast

#ab9796 as textRatioAAAA largeAAAFix
Aaon white
2.76:1failfailfail
  • AA: use #886e6d as the text (4.67:1)
  • AAA: use #665352 as the text (7.18:1)
  • AA: or shift the background to #333333 (4.57:1)
  • AAA: or shift the background to #0d0d0d (7.03:1)
Aaon black
7.6:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab9796 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab9796 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab9796
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab9796 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab9796-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md