Color

#ab77df

#ab77df
hex#ab77df
rgbrgb(171, 119, 223)
hslhsl(270, 62%, 67%)
oklchoklch(0.664 0.157 305.6)
Closest name: Lavender (#b56edc)Relative luminance 0.2718

Colors that go with #ab77df

Olive Drab, Medium Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#abdf77

#7777df · #df77df

#dfab77 · #77dfab

Split-complementary

Open in tool →

#dfdf77 · #77df77

#df7777 · #abdf77 · #77dfdf

Contrast

#ab77df as textRatioAAAA largeAAAFix
Aaon white
3.26:1failpassfail
  • AA: use #9656d7 as the text (4.56:1)
  • AAA: use #782ec2 as the text (7.07:1)
  • AA: or shift the background to #262626 (4.64:1)
Aaon black
6.44:1passpassfail
  • AAA: use #b383e2 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab77df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab77df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab77df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab77df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab77df-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md