Color

#ab4497

#ab4497
hex#ab4497
rgbrgb(171, 68, 151)
hslhsl(312, 43%, 47%)
oklchoklch(0.553 0.167 335.9)
Closest name: Fandango (#b53389)Relative luminance 0.1503

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44ab59

#8c44ab · #ab4463

#97ab44 · #4497ab

Split-complementary

Open in tool →

#63ab44 · #44ab8c

#ab8c44 · #44ab59 · #4463ab

Contrast

#ab4497 as textRatioAAAA largeAAAFix
Aaon white
5.24:1passpassfail
  • AAA: use #8b377a as the text (7.18:1)
Aaon black
4.01:1failpassfail
  • AA: use #b84ca2 as the text (4.59:1)
  • AAA: use #cb7cbb as the text (7.14:1)
  • AA: or shift the background to #f0f0f0 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab4497 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab4497 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab4497
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab4497 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab4497-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md