Color

#ab4490

#ab4490
hex#ab4490
rgbrgb(171, 68, 144)
hslhsl(316, 43%, 47%)
oklchoklch(0.55 0.161 339.1)
Closest name: Fandango (#b53389)Relative luminance 0.1481

Colors that go with #ab4490

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44ab60

#9344ab · #ab445c

#90ab44 · #4490ab

Split-complementary

Open in tool →

#5cab44 · #44ab93

#ab9344 · #44ab60 · #445cab

Contrast

#ab4490 as textRatioAAAA largeAAAFix
Aaon white
5.3:1passpassfail
  • AAA: use #8b3774 as the text (7.25:1)
Aaon black
3.96:1failpassfail
  • AA: use #b84c9b as the text (4.55:1)
  • AAA: use #cb7cb6 as the text (7.1:1)
  • AA: or shift the background to #ededed (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab4490 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab4490 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab4490
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab4490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab4490-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md