Color

#ab43df

#ab43df
hex#ab43df
rgbrgb(171, 67, 223)
hslhsl(280, 71%, 57%)
oklchoklch(0.594 0.232 311.9)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.18

Colors that go with #ab43df

Olive Drab, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77df43

#5d43df · #df43c5

#dfab43 · #43dfab

Split-complementary

Open in tool →

#c5df43 · #43df5d

#df5d43 · #77df43 · #43c5df

Contrast

#ab43df as textRatioAAAA largeAAAFix
Aaon white
4.57:1passpassfail
  • AAA: use #8820bc as the text (7.05:1)
Aaon black
4.6:1passpassfail
  • AAA: use #c378e8 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab43df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab43df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab43df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab43df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab43df-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md