Color
#ab43ad
#ab43adrgb(171, 67, 173)hsl(299, 44%, 47%)oklch(0.563 0.186 326.9)Colors that go with #ab43ad
Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #ab43ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #ab43ad: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #ab43ad: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour.
Teal #008080
split-complementTeal is a split-complement of #ab43ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of #ab43ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Orange #ffa500
shippedTwo real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #ab43ad, as the supporting colour.
Plum #dda0dd
shippedPlum shows up next to #ab43ad in two real palettes: Semrush's brand system and NYX Cosmetics's brand system, as the lead colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #ab43ad in Klarna US's brand system, as the accent.
Real palettes that use #ab43ad
Tints & shades
Harmonies
Contrast
| #ab43ad as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.08:1 | pass | pass | fail |
|
Aaon black | 4.14:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab43ad as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#ab43ad reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #ab43ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/ab43ad-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md