Color

#7643ad

#7643ad
hex#7643ad
rgbrgb(118, 67, 173)
hslhsl(269, 44%, 47%)
oklchoklch(0.496 0.164 303)
Closest name: rebeccapurple (#663399)Relative luminance 0.1088

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7aad43

#4345ad · #ab43ad

#ad7643 · #43ad76

Split-complementary

Open in tool →

#adab43 · #45ad43

#ad4345 · #7aad43 · #43adab

Contrast

#7643ad as textRatioAAAA largeAAAFix
Aaon white
6.61:1passpassfail
  • AAA: use #7140a5 as the text (7.05:1)
Aaon black
3.18:1failpassfail
  • AA: use #9061c2 as the text (4.67:1)
  • AAA: use #aa86d0 as the text (7.03:1)
  • AA: or shift the background to #d6d6d6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7643ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7643ad reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7643ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7643ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7643ad-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md