Color

#ab2b78

#ab2b78
hex#ab2b78
rgbrgb(171, 43, 120)
hslhsl(324, 60%, 42%)
oklchoklch(0.513 0.179 348.5)
Closest name: King’s Plum Pie (#b3107a)Relative luminance 0.1174

Colors that go with #ab2b78

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bab5e

#9f2bab · #ab2b38

#78ab2b · #2b78ab

Split-complementary

Open in tool →

#38ab2b · #2bab9f

#ab9f2b · #2bab5e · #2b38ab

Contrast

#ab2b78 as textRatioAAAA largeAAAFix
Aaon white
6.27:1passpassfail
  • AAA: use #9b276d as the text (7.23:1)
Aaon black
3.35:1failpassfail
  • AA: use #cd3791 as the text (4.55:1)
  • AAA: use #dc74b3 as the text (7.19:1)
  • AA: or shift the background to #dbdbdb (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab2b78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab2b78 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab2b78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab2b78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab2b78-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md