Color

#aa968d

#aa968d
hex#aa968d
rgbrgb(170, 150, 141)
hslhsl(19, 15%, 61%)
oklchoklch(0.688 0.027 45.8)
Closest name: Bakery Brown (#ab9078)Relative luminance 0.3228

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8da1aa

#aa8d92 · #aaa58d

#8daa96 · #968daa

Split-complementary

Open in tool →

#8daaa5 · #8d92aa

#92aa8d · #8da1aa · #a58daa

Contrast

#aa968d as textRatioAAAA largeAAAFix
Aaon white
2.82:1failfailfail
  • AA: use #8a7166 as the text (4.53:1)
  • AAA: use #67544c as the text (7.12:1)
  • AA: or shift the background to #303030 (4.69:1)
  • AAA: or shift the background to #0a0a0a (7.03:1)
Aaon black
7.46:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa968d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa968d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa968d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa968d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa968d-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md