Color

#aa74dc

#aa74dc
hex#aa74dc
rgbrgb(170, 116, 220)
hslhsl(271, 60%, 66%)
oklchoklch(0.657 0.158 306.5)
Closest name: Lavender (#b56edc)Relative luminance 0.262

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7dc74

#7674dc · #dc74db

#dcaa74 · #74dcaa

Split-complementary

Open in tool →

#dbdc74 · #74dc76

#dc7674 · #a7dc74 · #74dbdc

Contrast

#aa74dc as textRatioAAAA largeAAAFix
Aaon white
3.36:1failpassfail
  • AA: use #9654d4 as the text (4.65:1)
  • AAA: use #782fbc as the text (7.16:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.24:1passpassfail
  • AAA: use #b281df as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa74dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa74dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa74dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa74dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa74dc-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md