Color

#aa49df

#aa49df
hex#aa49df
rgbrgb(170, 73, 223)
hslhsl(279, 70%, 58%)
oklchoklch(0.599 0.224 311.1)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1864

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ddf49

#5f49df · #df49c8

#dfaa49 · #49dfaa

Split-complementary

Open in tool →

#c8df49 · #49df5f

#df5f49 · #7ddf49 · #49c8df

Contrast

#aa49df as textRatioAAAA largeAAAFix
Aaon white
4.44:1failpassfail
  • AA: use #a845de as the text (4.59:1)
  • AAA: use #8521ba as the text (7.18:1)
  • AA: or shift the background to #080808 (4.51:1)
Aaon black
4.73:1passpassfail
  • AAA: use #c179e7 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa49df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa49df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa49df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa49df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa49df-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md