Color

#aa40bf

#aa40bf
hex#aa40bf
rgbrgb(170, 64, 191)
hslhsl(290, 50%, 50%)
oklchoklch(0.569 0.206 320.6)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1597

Colors that go with #aa40bf

Forest Green, Dark Cyan and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#55bf40

#6a40bf · #bf4095

#bfaa40 · #40bfaa

Split-complementary

Open in tool →

#95bf40 · #40bf6a

#bf6a40 · #55bf40 · #4095bf

Contrast

#aa40bf as textRatioAAAA largeAAAFix
Aaon white
5.01:1passpassfail
  • AAA: use #883399 as the text (7.05:1)
Aaon black
4.19:1failpassfail
  • AA: use #af4bc3 as the text (4.62:1)
  • AAA: use #c57dd4 as the text (7.26:1)
  • AA: or shift the background to #f5f5f5 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa40bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa40bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa40bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa40bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa40bf-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md