Color

#aa40ba

#aa40ba
hex#aa40ba
rgbrgb(170, 64, 186)
hslhsl(292, 49%, 49%)
oklchoklch(0.566 0.201 322.2)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1576

Colors that go with #aa40ba

Forest Green, Dark Cyan and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#50ba40

#6d40ba · #ba408d

#baaa40 · #40baaa

Split-complementary

Open in tool →

#8dba40 · #40ba6d

#ba6d40 · #50ba40 · #408dba

Contrast

#aa40ba as textRatioAAAA largeAAAFix
Aaon white
5.06:1passpassfail
  • AAA: use #873394 as the text (7.16:1)
Aaon black
4.15:1failpassfail
  • AA: use #b149c1 as the text (4.59:1)
  • AAA: use #c67ad1 as the text (7.11:1)
  • AA: or shift the background to #f2f2f2 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa40ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa40ba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa40ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa40ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa40ba-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md