Color

#a90a44

#a90a44
hex#a90a44
rgbrgb(169, 10, 68)
hslhsl(338, 89%, 35%)
oklchoklch(0.473 0.184 9.7)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0907

Colors that go with #a90a44

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #a90a44

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0aa96e

#a90a94 · #a91f0a

#44a90a · #0a44a9

Split-complementary

Open in tool →

#0aa91f · #0a94a9

#94a90a · #0aa96e · #1f0aa9

Contrast

#a90a44 as textRatioAAAA largeAAAFix
Aaon white
7.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #e70d5d as the text (4.61:1)
  • AAA: use #f66097 as the text (7.04:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a90a44 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a90a44 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a90a44
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a90a44 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a90a44-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md