Color

#a778ba

#a778ba
hex#a778ba
rgbrgb(167, 120, 186)
hslhsl(283, 32%, 60%)
oklchoklch(0.644 0.109 315.9)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2519

Colors that go with #a778ba

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8bba78

#8778ba · #ba78ab

#baa778 · #78baa7

Split-complementary

Open in tool →

#abba78 · #78ba87

#ba8778 · #8bba78 · #78abba

Contrast

#a778ba as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #9861ae as the text (4.51:1)
  • AAA: use #744587 as the text (7.13:1)
  • AA: or shift the background to #212121 (4.63:1)
Aaon black
6.04:1passpassfail
  • AAA: use #b086c1 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a778ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a778ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a778ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a778ba-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md