Color

#a772cf

#a772cf
hex#a772cf
rgbrgb(167, 114, 207)
hslhsl(274, 49%, 63%)
oklchoklch(0.644 0.144 309.1)
Closest name: Lavender (#b56edc)Relative luminance 0.2476

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9acf72

#7972cf · #cf72c9

#cfa772 · #72cfa7

Split-complementary

Open in tool →

#c9cf72 · #72cf79

#cf7972 · #9acf72 · #72c9cf

Contrast

#a772cf as textRatioAAAA largeAAAFix
Aaon white
3.53:1failpassfail
  • AA: use #9658c6 as the text (4.66:1)
  • AAA: use #7839a7 as the text (7.14:1)
  • AA: or shift the background to #212121 (4.56:1)
Aaon black
5.95:1passpassfail
  • AAA: use #b385d5 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a772cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a772cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a772cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a772cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a772cf-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md