Color

#a74995

#a74995
hex#a74995
rgbrgb(167, 73, 149)
hslhsl(311, 39%, 47%)
oklchoklch(0.553 0.154 335.4)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1515

Colors that go with #a74995

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49a75a

#8949a7 · #a74967

#95a749 · #4995a7

Split-complementary

Open in tool →

#67a749 · #49a789

#a78949 · #49a75a · #4967a7

Contrast

#a74995 as textRatioAAAA largeAAAFix
Aaon white
5.21:1passpassfail
  • AAA: use #873b79 as the text (7.16:1)
Aaon black
4.03:1failpassfail
  • AA: use #b351a1 as the text (4.61:1)
  • AAA: use #c77fba as the text (7.17:1)
  • AA: or shift the background to #f0f0f0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a74995 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a74995 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a74995
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a74995 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a74995-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md