Color

#a7398e

#a7398e
hex#a7398e
rgbrgb(167, 57, 142)
hslhsl(314, 49%, 44%)
oklchoklch(0.531 0.173 337.9)
Closest name: Fandango (#b53389)Relative luminance 0.1309

Colors that go with #a7398e

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39a753

#8a39a7 · #a73957

#8ea739 · #398ea7

Split-complementary

Open in tool →

#57a739 · #39a78a

#a78a39 · #39a753 · #3957a7

Contrast

#a7398e as textRatioAAAA largeAAAFix
Aaon white
5.8:1passpassfail
  • AAA: use #90317a as the text (7.23:1)
Aaon black
3.62:1failpassfail
  • AA: use #bf45a3 as the text (4.6:1)
  • AAA: use #d17abd as the text (7.23:1)
  • AA: or shift the background to #e3e3e3 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a7398e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a7398e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a7398e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a7398e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a7398e-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md