Color

#a696d4

#a696d4
hex#a696d4
rgbrgb(166, 150, 212)
hslhsl(255, 42%, 71%)
oklchoklch(0.71 0.091 295.9)
Closest name: Violet Velvet (#b19cd9)Relative luminance 0.3467

Colors that go with #a696d4

Charcoal, Amber and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5d496

#96a6d4 · #c596d4

#d4a696 · #96d4a6

Split-complementary

Open in tool →

#d4c596 · #a6d496

#d496a6 · #c5d496 · #96d4c5

Contrast

#a696d4 as textRatioAAAA largeAAAFix
Aaon white
2.65:1failfailfail
  • AA: use #7d67c1 as the text (4.58:1)
  • AAA: use #5f46aa as the text (7.14:1)
  • AA: or shift the background to #363636 (4.57:1)
  • AAA: or shift the background to #121212 (7.08:1)
Aaon black
7.93:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a696d4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a696d4 reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a696d4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a696d4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a696d4-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md