Color

#a4379d

#a4379d
hex#a4379d
rgbrgb(164, 55, 157)
hslhsl(304, 50%, 43%)
oklchoklch(0.532 0.185 330.5)
Closest name: Fandango (#b53389)Relative luminance 0.1306

Colors that go with #a4379d

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37a43e

#7537a4 · #a43766

#9da437 · #379da4

Split-complementary

Open in tool →

#66a437 · #37a475

#a47537 · #37a43e · #3766a4

Contrast

#a4379d as textRatioAAAA largeAAAFix
Aaon white
5.81:1passpassfail
Aaon black
3.61:1failpassfail
  • AA: use #bf40b7 as the text (4.63:1)
  • AAA: use #d175cb as the text (7.12:1)
  • AA: or shift the background to #e3e3e3 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a4379d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a4379d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a4379d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a4379d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a4379d-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md