Color

#a40e4f

#a40e4f
hex#a40e4f
rgbrgb(164, 14, 79)
hslhsl(334, 84%, 35%)
oklchoklch(0.468 0.181 3.7)
Closest name: Berry (#990f4b)Relative luminance 0.0877

Colors that go with #a40e4f

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #a40e4f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ea463

#a40e9a · #a4180e

#4fa40e · #0e4fa4

Split-complementary

Open in tool →

#0ea418 · #0e9aa4

#9aa40e · #0ea463 · #180ea4

Contrast

#a40e4f as textRatioAAAA largeAAAFix
Aaon white
7.62:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #e1146d as the text (4.52:1)
  • AAA: use #f264a1 as the text (7.11:1)
  • AA: or shift the background to #c7c7c7 (4.51:1)
  • AAA: or shift the background to #f7f7f7 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40e4f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a40e4f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a40e4f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a40e4f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a40e4f-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md