Color

#a40a57

#a40a57
hex#a40a57
rgbrgb(164, 10, 87)
hslhsl(330, 89%, 34%)
oklchoklch(0.469 0.185 359.6)
Closest name: Berry (#990f4b)Relative luminance 0.088

Colors that go with #a40a57

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #a40a57

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0aa457

#a40aa4 · #a40a0a

#57a40a · #0a57a4

Split-complementary

Open in tool →

#0aa40a · #0aa4a4

#a4a40a · #0aa457 · #0a0aa4

Contrast

#a40a57 as textRatioAAAA largeAAAFix
Aaon white
7.61:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #e30d78 as the text (4.59:1)
  • AAA: use #f660ab as the text (7.18:1)
  • AA: or shift the background to #c7c7c7 (4.5:1)
  • AAA: or shift the background to #f7f7f7 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40a57 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a40a57 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a40a57
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a40a57 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a40a57-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md