Color

#a398ae

#a398ae
hex#a398ae
rgbrgb(163, 152, 174)
hslhsl(270, 12%, 64%)
oklchoklch(0.696 0.034 307.9)
Closest name: Machinery (#9999aa)Relative luminance 0.333

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a3ae98

#9898ae · #ae98ae

#aea398 · #98aea3

Split-complementary

Open in tool →

#aeae98 · #98ae98

#ae9898 · #a3ae98 · #98aeae

Contrast

#a398ae as textRatioAAAA largeAAAFix
Aaon white
2.74:1failfailfail
  • AA: use #80708f as the text (4.53:1)
  • AAA: use #5e536a as the text (7.19:1)
  • AA: or shift the background to #333333 (4.61:1)
  • AAA: or shift the background to #0d0d0d (7.09:1)
Aaon black
7.66:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a398ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a398ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a398ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a398ae-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md