Color

#aea398

#aea398
hex#aea398
rgbrgb(174, 163, 152)
hslhsl(30, 12%, 64%)
oklchoklch(0.722 0.02 67.5)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3746

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98a3ae

#ae9898 · #aeae98

#98aea3 · #a398ae

Split-complementary

Open in tool →

#98aeae · #9898ae

#98ae98 · #98a3ae · #ae98ae

Contrast

#aea398 as textRatioAAAA largeAAAFix
Aaon white
2.47:1failfailfail
  • AA: use #817365 as the text (4.59:1)
  • AAA: use #61574c as the text (7.06:1)
  • AA: or shift the background to #3b3b3b (4.53:1)
  • AAA: or shift the background to #1a1a1a (7.04:1)
Aaon black
8.49:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aea398 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aea398 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aea398
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aea398 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aea398-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md