Color

#a390da

#a390da
hex#a390da
rgbrgb(163, 144, 218)
hslhsl(255, 50%, 71%)
oklchoklch(0.698 0.108 295.3)
Closest name: Dreamy Candy Forest (#b195e4)Relative luminance 0.328

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c8da90

#90a3da · #c890da

#daa390 · #90daa3

Split-complementary

Open in tool →

#dac890 · #a3da90

#da90a3 · #c8da90 · #90dac8

Contrast

#a390da as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #7c62cb as the text (4.7:1)
  • AAA: use #6040bf as the text (7.04:1)
  • AA: or shift the background to #333333 (4.55:1)
  • AAA: or shift the background to #0a0a0a (7.13:1)
Aaon black
7.56:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a390da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a390da reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a390da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a390da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a390da-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md