Color

#a372df

#a372df
hex#a372df
rgbrgb(163, 114, 223)
hslhsl(267, 63%, 66%)
oklchoklch(0.648 0.163 302.9)
Closest name: mediumpurple (#9370db)Relative luminance 0.2515

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aedf72

#7277df · #d972df

#dfa372 · #72dfa3

Split-complementary

Open in tool →

#dfd972 · #77df72

#df7277 · #aedf72 · #72dfd9

Contrast

#a372df as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #9055d8 as the text (4.69:1)
  • AAA: use #732dc8 as the text (7.15:1)
  • AA: or shift the background to #212121 (4.62:1)
Aaon black
6.03:1passpassfail
  • AAA: use #ae82e3 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a372df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a372df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a372df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a372df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a372df-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md