Color

#a3437b

#a3437b
hex#a3437b
rgbrgb(163, 67, 123)
hslhsl(325, 42%, 45%)
oklchoklch(0.528 0.142 347)
Closest name: Fandango (#b53389)Relative luminance 0.1323

Colors that go with #a3437b

Denim, Taupe and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43a36b

#9b43a3 · #a3434b

#7ba343 · #437ba3

Split-complementary

Open in tool →

#4ba343 · #43a39b

#a39b43 · #43a36b · #434ba3

Contrast

#a3437b as textRatioAAAA largeAAAFix
Aaon white
5.76:1passpassfail
  • AAA: use #8d3a6a as the text (7.13:1)
Aaon black
3.65:1failpassfail
  • AA: use #b8518d as the text (4.6:1)
  • AAA: use #ca7daa as the text (7.03:1)
  • AA: or shift the background to #e6e6e6 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a3437b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a3437b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a3437b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a3437b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a3437b-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md