Color
#a32974
#a32974rgb(163, 41, 116)hsl(323, 60%, 40%)oklch(0.497 0.174 347.6)Colors that go with #a32974
Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #a32974's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Denim #1560bd
shippedDesigners have shipped Denim with #a32974: 5 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #a32974 in 4 real palettes, including Dunkin''s brand system and Tommy Hilfiger's brand system, as the lead colour.
Sea Green #2e8b57
complementarySea Green sits directly opposite #a32974 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Forest Green #228b22
split-complementshippedForest Green is a split-complement of #a32974: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #a32974 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
split-complementTeal is a split-complement of #a32974: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #a32974: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #a32974
Tints & shades
Harmonies
Contrast
| #a32974 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.72:1 | pass | pass | fail |
|
Aaon black | 3.13:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a32974 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#a32974 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #a32974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/a32974-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md