Color

#a32968

#a32968
hex#a32968
rgbrgb(163, 41, 104)
hslhsl(329, 60%, 40%)
oklchoklch(0.492 0.168 353.6)
Closest name: Fabric of Love (#aa1177)Relative luminance 0.1037

Colors that go with #a32968

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29a364

#a129a3 · #a3292b

#68a329 · #2968a3

Split-complementary

Open in tool →

#2ba329 · #29a3a1

#a3a129 · #29a364 · #292ba3

Contrast

#a32968 as textRatioAAAA largeAAAFix
Aaon white
6.83:1passpassfail
  • AAA: use #9f2865 as the text (7.08:1)
Aaon black
3.07:1failpassfail
  • AA: use #ce3b87 as the text (4.6:1)
  • AAA: use #dc74aa as the text (7.12:1)
  • AA: or shift the background to #d4d4d4 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a32968 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a32968 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a32968
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a32968 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a32968-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md