Color

#a23474

#a23474
hex#a23474
rgbrgb(162, 52, 116)
hslhsl(325, 51%, 42%)
oklchoklch(0.506 0.159 348.4)
Closest name: Fabric of Love (#aa1177)Relative luminance 0.114

Colors that go with #a23474

Denim, Taupe and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34a262

#9934a2 · #a2343e

#74a234 · #3474a2

Split-complementary

Open in tool →

#3ea234 · #34a299

#a29934 · #34a262 · #343ea2

Contrast

#a23474 as textRatioAAAA largeAAAFix
Aaon white
6.4:1passpassfail
  • AAA: use #96316c as the text (7.11:1)
Aaon black
3.28:1failpassfail
  • AA: use #c3468f as the text (4.59:1)
  • AAA: use #d378ad as the text (7.06:1)
  • AA: or shift the background to #d9d9d9 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a23474 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a23474 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a23474
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a23474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a23474-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md