Color

#a0407d

#a0407d
hex#a0407d
rgbrgb(160, 64, 125)
hslhsl(322, 43%, 44%)
oklchoklch(0.521 0.145 344.3)
Closest name: Fandango (#b53389)Relative luminance 0.1262

Colors that go with #a0407d

Taupe, Teal and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40a063

#9440a0 · #a0404d

#7da040 · #407da0

Split-complementary

Open in tool →

#4da040 · #40a094

#a09440 · #40a063 · #404da0

Contrast

#a0407d as textRatioAAAA largeAAAFix
Aaon white
5.96:1passpassfail
  • AAA: use #8e396f as the text (7.08:1)
Aaon black
3.52:1failpassfail
  • AA: use #b95093 as the text (4.63:1)
  • AAA: use #cb7cae as the text (7.03:1)
  • AA: or shift the background to #e0e0e0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a0407d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a0407d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a0407d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a0407d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a0407d-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md