Color

#a00d72

#a00d72
hex#a00d72
rgbrgb(160, 13, 114)
hslhsl(319, 85%, 34%)
oklchoklch(0.474 0.194 346.1)
Closest name: Haunted Purple (#991177)Relative luminance 0.0898

Colors that go with #a00d72

Sea Green, Forest Green and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0da03c

#850da0 · #a00d28

#72a00d · #0d72a0

Split-complementary

Open in tool →

#28a00d · #0da085

#a0850d · #0da03c · #0d28a0

Contrast

#a00d72 as textRatioAAAA largeAAAFix
Aaon white
7.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #d9129a as the text (4.5:1)
  • AAA: use #f25ac2 as the text (7.02:1)
  • AA: or shift the background to #c9c9c9 (4.54:1)
  • AAA: or shift the background to #f7f7f7 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a00d72 as the background.

Brands using this color

Fonts for this mood

#a00d72 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a00d72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a00d72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a00d72-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md