Color

#9d438e

#9d438e
hex#9d438e
rgbrgb(157, 67, 142)
hslhsl(310, 40%, 44%)
oklchoklch(0.528 0.151 334.4)
Closest name: Fandango (#b53389)Relative luminance 0.1314

Colors that go with #9d438e

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#439d52

#7f439d · #9d4361

#8e9d43 · #438e9d

Split-complementary

Open in tool →

#619d43 · #439d7f

#9d7f43 · #439d52 · #43619d

Contrast

#9d438e as textRatioAAAA largeAAAFix
Aaon white
5.79:1passpassfail
  • AAA: use #883a7b as the text (7.15:1)
Aaon black
3.63:1failpassfail
  • AA: use #b34da2 as the text (4.5:1)
  • AAA: use #c87ebc as the text (7.17:1)
  • AA: or shift the background to #e3e3e3 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d438e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d438e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d438e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d438e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d438e-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md