Color

#9a779c

#9a779c
hex#9a779c
rgbrgb(154, 119, 156)
hslhsl(297, 16%, 54%)
oklchoklch(0.616 0.068 324.6)
Closest name: Drama Queen (#a37298)Relative luminance 0.2246

Colors that go with #9a779c

Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#799c77

#88779c · #9c778c

#9c9b77 · #779c9b

Split-complementary

Open in tool →

#8c9c77 · #779c88

#9c8877 · #799c77 · #778c9c

Contrast

#9a779c as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #8f6991 as the text (4.57:1)
  • AAA: use #6c4f6d as the text (7.05:1)
  • AA: or shift the background to #1a1a1a (4.55:1)
Aaon black
5.49:1passpassfail
  • AAA: use #aa8cab as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a779c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9a779c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9a779c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9a779c-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md