Color

#9c778c

#9c778c
hex#9c778c
rgbrgb(156, 119, 140)
hslhsl(326, 16%, 54%)
oklchoklch(0.612 0.055 343.8)
Closest name: Amorous (#967d96)Relative luminance 0.2216

Colors that go with #9c778c

Charcoal, Cadet Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#779c87

#9a779c · #9c7779

#8c9c77 · #778c9c

Split-complementary

Open in tool →

#799c77 · #779c9a

#9c9a77 · #779c87 · #77799c

Contrast

#9c778c as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #916980 as the text (4.63:1)
  • AAA: use #6d4f60 as the text (7.15:1)
  • AA: or shift the background to #1a1a1a (4.5:1)
Aaon black
5.43:1passpassfail
  • AAA: use #ae8fa0 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9c778c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9c778c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9c778c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9c778c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9c778c-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md