# #9a779c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9a779c`
- RGB: rgb(154, 119, 156)
- HSL: hsl(297, 16%, 54%)
- OKLCH: oklch(0.616 0.068 324.6)
- Relative luminance: 0.2246
- Nearest named color: Drama Queen (#a37298, Δ 1.83) — https://brandsweets.com/colors/drama-queen
- Moods: cool, muted
- Page: https://brandsweets.com/colors/9a779c

## Tints & shades

- Tints (toward white): #a383a5, #ae92b0, #b79db8, #c2acc3, #cbb8cc, #d3c4d4, #ded3df, #e7dee7, #f2edf2, #fbf9fb
- Shades (toward black): #8f6991, #805e82, #725473, #634965, #553e56, #463347, #372938, #291e29, #1a131b, #0c090c

## Harmonies

- Complementary: #799c77
- Analogous: #88779c, #9c778c
- Triadic: #9c9b77, #779c9b
- Split-complementary: #8c9c77, #779c88
- Tetradic: #9c8877, #799c77, #778c9c

## Colors that go with #9a779c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9a779c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #9a779c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #9a779c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Peru** #cd853f [pool] — 4 real palettes, including Estate and Kiln put Peru beside #9a779c, as the lead colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/peru
- **Taupe** #483c32 [pool] — Taupe is paired with #9a779c in 15 real palettes, including Typewriter and Mushroom, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Dusk (https://brandsweets.com/palettes/cool#dusk), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #9a779c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Graphite Mono and Estate put Blush Pink beside #9a779c, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #9a779c, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.82:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8f6991 (4.57:1); AA: background → #1a1a1a (4.55:1); AAA: text → #6c4f6d (7.05:1)
- On black (#000000): 5.49:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa8cab (7.05:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9a779c-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9a779c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.