Color
#9990df
#9990dfrgb(153, 144, 223)hsl(247, 55%, 72%)oklch(0.692 0.115 288.2)Colors that go with #9990df
Charcoal, Amber and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9990df: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #9990df in 5 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #9990df: 4 real palettes, including Blueprint and Calm's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #9990df: 5 real palettes, including Dusk and Coca-Cola's brand system, as the lead colour.
Midnight Blue #191970
shipped6 real palettes, including First Snow and Blue Mono put Midnight Blue beside #9990df, as the text colour against it.
Periwinkle #ccccff
shippedPeriwinkle shows up next to #9990df in 4 real palettes, including Blue Mono and Calendly's brand system, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #9990df in 5 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour.
Dark Goldenrod #b8860b
complementaryDark Goldenrod sits directly opposite #9990df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Tints & shades
Harmonies
Contrast
| #9990df as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.83:1 | fail | fail | fail | |
Aaon black | 7.41:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9990df as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#9990df reads as cool, light, clean. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9990df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9990df-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md