Color

#99708d

#99708d
hex#99708d
rgbrgb(153, 112, 141)
hslhsl(318, 17%, 52%)
oklchoklch(0.596 0.066 337.5)
Closest name: Drama Queen (#a37298)Relative luminance 0.2028

Colors that go with #99708d

Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70997c

#917099 · #997078

#8d9970 · #708d99

Split-complementary

Open in tool →

#789970 · #709991

#999170 · #70997c · #707899

Contrast

#99708d as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #926885 as the text (4.62:1)
  • AAA: use #6e4e65 as the text (7.14:1)
  • AA: or shift the background to #121212 (4.51:1)
Aaon black
5.06:1passpassfail
  • AAA: use #af8ea5 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99708d as the background.

Brands using this color

Fonts for this mood

#99708d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99708d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99708d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99708d-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md