# #99708d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#99708d`
- RGB: rgb(153, 112, 141)
- HSL: hsl(318, 17%, 52%)
- OKLCH: oklch(0.596 0.066 337.5)
- Relative luminance: 0.2028
- Nearest named color: Drama Queen (#a37298, Δ 2.431) — https://brandsweets.com/colors/drama-queen
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/99708d

## Tints & shades

- Tints (toward white): #a47f99, #ac8ba2, #b79aae, #c0a5b8, #cab4c4, #d5c3cf, #ddcfd9, #e8dee5, #f0eaee, #fbf9fa
- Shades (toward black): #8c6380, #7d5972, #715067, #62465a, #543b4c, #45313f, #362631, #2a1e26, #1b1319, #0c080b

## Harmonies

- Complementary: #70997c
- Analogous: #917099, #997078
- Triadic: #8d9970, #708d99
- Split-complementary: #789970, #709991
- Tetradic: #999170, #70997c, #707899

## Colors that go with #99708d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #99708d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #99708d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #99708d, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #99708d: 4 real palettes, including Atelier and Clay & Linen, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Peru** #cd853f [pool] — 4 real palettes, including Coffee Bar and Kiln put Peru beside #99708d, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/peru
- **Taupe** #483c32 [pool] — Taupe is paired with #99708d in 15 real palettes, including Typewriter and Graphite Mono, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/taupe
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Graphite Mono and Estate put Blush Pink beside #99708d, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Orange** #ffa500 [pool] — 3 real palettes, including Graphite and Campus put Orange beside #99708d, as the accent. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #926885 (4.62:1); AA: background → #121212 (4.51:1); AAA: text → #6e4e65 (7.14:1)
- On black (#000000): 5.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af8ea5 (7.24:1)

## Brands using this color

- **Klarna US** — secondary #9d6989 (Δ 1.8) — https://brandsweets.com/colors/brands/klarna-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/99708d-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#99708d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.