Color

#996fbe

#996fbe
hex#996fbe
rgbrgb(153, 111, 190)
hslhsl(272, 38%, 59%)
oklchoklch(0.615 0.124 307.6)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2186

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94be6f

#716fbe · #be6fbc

#be996f · #6fbe99

Split-complementary

Open in tool →

#bcbe6f · #6fbe71

#be716f · #94be6f · #6fbcbe

Contrast

#996fbe as textRatioAAAA largeAAAFix
Aaon white
3.91:1failpassfail
  • AA: use #8f61b8 as the text (4.6:1)
  • AAA: use #704497 as the text (7.09:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.37:1passpassfail
  • AAA: use #aa87c9 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996fbe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#996fbe reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996fbe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996fbe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996fbe-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md