Color

#996f9b

#996f9b
hex#996f9b
rgbrgb(153, 111, 155)
hslhsl(297, 18%, 52%)
oklchoklch(0.599 0.082 325)
Closest name: Drama Queen (#a37298)Relative luminance 0.2051

Colors that go with #996f9b

Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#719b6f

#826f9b · #9b6f87

#9b986f · #6f9b98

Split-complementary

Open in tool →

#879b6f · #6f9b82

#9b826f · #719b6f · #6f879b

Contrast

#996f9b as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #916693 as the text (4.64:1)
  • AAA: use #6e4d6f as the text (7.11:1)
  • AA: or shift the background to #121212 (4.55:1)
Aaon black
5.1:1passpassfail
  • AAA: use #ae8db0 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996f9b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #996f9b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996f9b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996f9b-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md